90%

When we set our goals at the beginning of the year it feels like a long way from reaching them.  We look for milestones along the way to keep us focused and motivated and then we hit the big one, 90%.  Passing the 90% mark on our goal to get to 100%" is a moment that calls for equal parts celebration and the recognition that commitment is where it happens. It’s proof that hard work, grit, and daily dedication make a difference. It’s also a reminder that the final 10% is where winners are made. It’s the home stretch, the place where fatigue can set in and the temptation to ease up can loom large. High performers know that this is the time to double down, to dig deep, and to give everything we have left. Passing 90% means we’re almost there, but we’re not finished yet. Let this milestone fuel our fire, remind us of the power of perseverance, and inspire us to push with unwavering focus until we reach that 100%—because greatness lies in finishing strong.

Loving life, as I pass 90%
Joe

The edge of chaos

Oh yea baby, "the edge of chaos", it is where true growth happens. It’s the exhilarating space where order meets unpredictability, where comfort is replaced by possibility, and where we are pushed to test our limits. Living on the edge of chaos means that we are going to embrace the unknown and step into the tension between stability and disruption. This is where the magic of innovation and transformation is born. It’s where we learn to adapt, to create, and to thrive when others might pull back. Let "the edge of chaos" remind us that peak performance isn’t found in perfect balance but in the willingness to dance with the unpredictable, to stay grounded even when the world feels uncertain, and to push forward with confidence, knowing that in the mess and complexity lies our greatest opportunity for impact and everything else.

Loving life, at the edge of chaos
Joe

It’s waiting for us

The life we dream of, the goals we aspire to, and the adventures we long for are all within reach. The opportunities, the growth, the magic of living fully—they’re out there, waiting for us to take that first step. It’s easy to get caught up in routines and excuses, to let fear or doubt hold us back, but the truth is, everything we have ever wanted is on the other side of action. It’s waiting for us to rise, to embrace the unknown, and to trust that we’re ready. It is truly up to us to move forward, to take risks, and to pursue our dreams with relentless energy. Because our best life isn’t going to come to us—we have to go out there, grab it, and make it ours. It’s waiting for us; now is the time to go after it.

Loving life, when life is there for us
Joe

To the max

We know there are moments when we can take it "to the max" to live without holding back, embracing every opportunity with full commitment and passion. It’s a mindset that says there’s no room for half-hearted efforts or playing small. Going to the max means pushing our limits, testing what’s possible, and giving our best in everything we do—whether it’s chasing a goal, running that extra mile, or pouring our hearts into a project. Our journey has to be about being fully present, seizing each moment, and making the choice to show up with our whole selves, even when it’s hard. Ultimately, life is meant to be experienced in full throttle, with courage and conviction, knowing that when we give our all, we leave nothing on the table and create a life that’s rich, meaningful, and unforgettable.

Loving life, when I take it to the max
Joe

Our impact matters

We know what we do matters, so we cannot just roll on with our lives without reminding ourselves that every action we take makes a ripple across the world. It’s about recognizing that the way we show up—how we lead, how we care, how we give—makes a difference, not just in our own lives but in the lives of those around us. Our impact isn’t measured by big, flashy moments; it’s found in the small, consistent ways we uplift others, the courage we bring to tough conversations, and the values we live by, day in and day out. When we act with intention and purpose, our impact becomes a force for good, one that inspires change and lifts others to new heights. Let "our impact matters" remind us that peak performance isn’t just about personal success; it’s about leaving the world better than we found it, knowing that our choices, big and small, create a legacy that echoes long after we’re gone.

Loving life, when I make an impact
Joe

Anything but ordinary

In one way or another, we all start as ordinary, that is, with no special or distinctive features or attributes, and for the rest of our journey it is ours to become "anything but ordinary." By the nature of our inherent potential, we are granted an invitation to break free from the mundane and live with passion and purpose. It’s a reminder that we weren’t made to settle for average, to blend in, or to play it safe. Anything but ordinary is about daring to live with a spark, to chase experiences that leave us breathless, and to embrace the thrill of the unknown. It’s about taking risks, saying yes to the adventures that make our hearts race, and pursuing our dreams with a fire that refuses to be extinguished. Let "anything but ordinary" remind us that life is short and precious, and every moment is an opportunity to create something unforgettable. It is up to us to be brave enough to leave our mark, to live in a way that’s true to ourselves, and to make every day an extraordinary chapter in our story.

Loving life, when I am anything but ordinary
Joe

More than ever

Yes, it feels that today’s challenges require us to dig deeper, to show up with more grit, more grace, and a steadfast commitment to what truly matters. More than ever, we need to be present, to strengthen our connections with others, and to stand for our values, even when the path feels less uncertain. It’s about leaning into our goals with unwavering focus, embracing the discomfort of the current situation, and finding strength in our shared humanity. It is good to remind ourselves that the time to act is now, to be intentional, and to live fully present, knowing that every choice we make leaves a lasting impact. This moment asks for all of us—our courage, our kindness, and our relentless belief in what’s possible.

Loving life, more than ever
Joe

Dare to believe

It’s fun to think about what happens when we have the courage to "dare to believe."  When we lean into our dreams, we see possibilities where others see obstacles.  Daring to believe is trusting in our vision even when the odds are stacked against us. It means silencing the inner critic and stepping into the unknown with conviction, knowing that every great achievement begins with someone brave enough to dream. It’s about believing in our potential, in the power of hard work, and in the magic that happens when we refuse to give up. Let "dare to believe" inspire us to push past doubt, to commit fully to what sets our soul on fire, and to remember that every step forward starts with the simple yet profound act of believing in ourselves.

Loving life, when I dare to believe
Joe

The perfect day

This journey of ours, on so many levels, is quite simple.  We put in the effort, we care about the outcome, and we follow with gratitude.  "The perfect day" does not have to be about grand events or extraordinary luck; it’s about finding joy in the simplest moments. It’s waking up with energy and purpose and working toward something meaningful. The perfect day is a collection of small victories: a moment of peace, a spark of inspiration, a connection that touches our hearts. It’s ending the day with a sense of fulfillment, knowing we gave it our all and embraced every experience with presence and intention. Let "the perfect day" remind us that perfection is found in appreciating the beauty of every imperfect, authentic moment, especially when it is with friends and family.

Loving life, especially on the perfect day
Joe

When you know, you know

It seems that we spend enough time on our journey so that we can get to a place of knowing, of expertise, of being experienced enough to “know when we know. It is in such a way that when we hit those moments, clarity strikes like lightning. It’s a feeling that bypasses logic, where every fiber of our being whispers that we are exactly where we’re meant to be. It might be a career path that just feels right, a place that feels like home, or the person you want to spend our life with. In these moments, we are grounded and feel a deep sense of purpose. This kind of knowing doesn’t come from overthinking or endless analysis; it comes from trusting ourselves and the journey that’s unfolding. So, let’s remind ourselves to pay attention to those undeniable truths and lean into them with courage and conviction because sometimes, life’s greatest times just come from knowing

Loving life, when I know I know
Joe

In the naked light

At every moment along this journey, we are either at an end or a beginning.  It is important for us to think about how we engage and embrace this truth in the only way possible, that is with an opportunity mindset.  The mindset of opportunity does not mean easy, it means that in the “naked light" of our journey at every beginning, this is where the real work begins. It’s the space where we strip away the masks, the pretenses, and the stories we tell ourselves, standing face-to-face with our authentic selves. In the naked light, there are no filters, no shortcuts, and no excuses—just the pure, unvarnished truth of who we are and what we’re capable of. It’s here that we discover our deepest strengths, confront our fears, and commit to the journey of growth with a newfound clarity. This kind of honesty isn’t always comfortable, but it’s where true transformation happens. Let "in the naked light" remind us that peak performance is about embracing the vulnerability that comes with living our truth and pushing forward with purpose and resilience. Because when we stand fully exposed to our own potential, at each beginning, there’s nothing we can’t achieve.

Loving life, when the naked light of life shows itself
Joe

A run in the snow

It seems too easy to avoid, too easy to not go, too easy to give in to the obstacle, the struggle, the wet feet, the slip and slide, yes, all of those reasons.  Is it convincing? Should we run in the snow?  Oh, the metaphor is dripping and real, and we can feel it.  The snow, a small obstacle in the way of our commitment, our goal, and our movement.  Sorry, but no, it’s not what should stop us, divert us, or cancel what we know we need to do.  Yea, nature throws something in our way just like life can, and for all that we are capable of, we must meet it head-on and go at it, wet feel and all. Running in the snow teaches us how to embrace the challenge, adapt, and find joy in the unexpected. It’s a reminder that peak performance and meaning don’t happen in perfect conditions.  It is moments like these when the world around us is cold and demanding when we need our spirit to stay strong and committed to the mission. It is the days when we take a run in the snow when we dare to rise above and tackle whatever lies ahead with grit, grace, and an appreciation for the journey—no matter how difficult the path may be.

Loving life, when I run in the snow
Joe

Reach Higher

Oh, to aspire to reach higher, to invite ourselves to break past self-imposed limits and strive for more. Reaching higher is seductive and, at the same time, is not just about ambition—it’s about unlocking the full potential within us and embracing the courage to chase what others might deem impossible. It can be about pushing beyond our comfort zone or stepping into new challenges.  And at its fullest, it is about daring to dream at a level that requires all of you. When we reach higher, we commit to growth, knowing that each small step upward is a move toward our best selves. Reaching higher isn’t about playing it safe or sticking to what’s familiar—it’s about pushing into new territory, trusting in our strength, and believing there’s always another summit to climb. So let’s aim beyond where we have been and reach higher…we will like what we find.

Loving life, when I reach higher
Joe

More energy

As we think about switching up the narrative, we open the aperture of what we can see and what we can feel on our journey. Part of our reframing is that energy isn’t just something we use; it’s something we create through our actions, our mindset, and our daily habits. More energy means finding the small moments to recharge, choosing foods that fuel our bodies, and surrounding ourselves with people who lift us up. It’s about moving with intention, getting outside, challenging our bodies, and committing to activities that build, not drain our reserves. Energy is what turns goals into achievements and dreams into reality. Let "more energy" be a reminder that peak performance isn’t just about pushing harder—it’s about fueling up with energy. When we nurture our energy, we unlock the power to live fully, to give more, and to pursue life with a fire that never fades. So, let’s make choices today that bring us more energy and then watch as the world opens up to our unstoppable momentum.

Loving life, when I have more energy
Joe

Mountain dreamer

While on our journey, we know that it is important to see beyond the summit to be drawn to the quiet strength of towering peaks and the endless horizon stretching beyond them. As a mountain dreamer, we don’t just crave the climb—we are captivated by the challenge, by the beauty of each step upward. It’s about more than reaching the top; it’s about testing the limits of what’s possible, daring to dream bigger, and finding a deeper connection with oneself in the silence of high places. To be a mountain dreamer is to seek heights not for glory but for growth—for the perspective only gained by standing on ground that once seemed unreachable. Let "mountain dreamer" remind us that life’s greatest peaks aren’t measured by the altitude but by the courage it takes to rise, to climb, and to keep dreaming higher.

Loving life, when I dream about what is beyond the mountain
Joe

Wind it up

Energetic, action-oriented, and ready for anything, when we "wind it up" it is a call to bring intensity and focus to whatever we take on. It’s the moment before the leap, when we gather all our energy, prepare our mindset, and fully commit to what’s ahead. Winding it up means channeling our passion, sharpening our intention, and stepping forward with purpose. It’s about building momentum from the very first step so that each move propels us closer to our goal. Great things don’t happen when we enter timidly or halfheartedly—they happen when we bring our whole selves, ready to give our best. So whatever it is we are about to take on, let’s take a breath, wind it up, and hit it with everything we’ve got.

Loving life, when I wind it up
Joe

Spread the word

For all that we learn while on our journey, it is important that we share what we know as it is the foundation of a productive community. Taking it to the next level is our commitment to "spread the word" which is more than just sharing a message; it’s about creating a ripple of inspiration that touches lives beyond our own. When we find something that moves us, that lifts us up, there’s a quiet responsibility to pass it along. Spreading the word means sharing our insights, our lessons, and our journeys—not in a boastful way, but to spark something meaningful in others. It’s about lifting people up, helping them see what’s possible, and building a community that thrives on connection and growth. Spreading the word is a collective movement where each of us has the power to inspire and encourage those around us. So, let’s spread the word and let the impact of our journey reach far and wide.

Loving life, when I spread the word
Joe

Rise to the occasion

It is in us, ready to show itself, and there are times when we know that we need to unleash it and “rise to the occasion!". Life lays the challenge in front of us, and then we need to embrace and engage with grit and determination. It’s those pivotal moments when we’re tested, when the stakes are high, and we have to dig deeper than we thought possible. Rising to the occasion isn’t just about stepping up; it’s about showing up with our best selves—fueled by purpose, driven by courage, and grounded in our values. It’s easy to coast when things are smooth, but true character is forged in the moments that demand more of us. Let this be a reminder that every challenge is an invitation to grow, to evolve, and to prove to ourselves what we’re truly capable of. When we rise to the occasion, we don’t just overcome—we redefine what’s possible. So, when the pressure’s on and the road ahead looks tough, remember: this is our moment to rise. Embrace it fully.

Loving life, when I rise to the occasion
Joe

Explore yourself

When we have a moment to reflect, step beyond the surface, and dive into the depths of who we truly are, we are doing the best thing we can do for ourselves.  It is important that we ask the questions we often avoid and face the parts of ourselves we keep hidden.  It is all part of embracing a journey of self-discovery with curiosity and courage. Exploring ourselves isn’t about finding flaws or fixing what’s broken; it’s about understanding our strengths, values, and passions. It’s about uncovering the beliefs that drive us, the fears that hold us back, and the dreams that light us up. This journey inward is where true growth begins, where clarity forms, and where the foundation for a life of purpose and authenticity is built. Let "explore yourself" remind us that the most important journey we can take is the one within because when we know ourselves deeply, we can show up more fully in everything we do and be a role model for others trying to figure out how their journey should evolve.

Loving life, when I explore myself
Joe

Wellbeing

This is simple; "wellbeing" is more than a goal, it’s a commitment to live fully, with intention and self-awareness. Wellbeing isn’t just about feeling good on the surface—it’s a deeper alignment of body, mind, and spirit that keeps us centered when life does what it does. It’s about creating daily habits that feed our physical health and our mental clarity, emotional resilience, and sense of purpose. In a world that constantly pushes us to live “their way,” wellbeing is the invitation to live a life that prioritizes what truly matters to us and our lives. Peak performance is an earnest goal that is only attainable with a focus on "wellbeing" as it is the foundation we are built on—our health, mindset, physicality, community, relationships, and career. Ultimately, wellbeing is not a luxury but a non-negotiable part of living with meaning and purpose to achieve our best, most powerful life.

Loving life, when I am focused on my wellbeing
Joe