What if we could create a plant-based meat patty that cooks, smells, tastes, and even “bleeds” like real meat. Could we get more people eating meatless products? And if we did this and created a burger that was also nutritious, contains more protein than a regular burger, low cholesterol, no hormones and no antibiotics, what would happen? We would seemingly have created something consumers crave in a much healthier form. And the great news is that this is now possible. A company, named The Impossible Burger, has launched this burger across the US in a series of restaurants and if successful it will an amazing impact on public health, and could help tackle the obesity and heart disease epidemic in the U.S. and around the world. The burger uses 99 percent less land, 85 percent less water and emits 89 percent less greenhouse gas than traditional beef production. There are so many benefits that the totality of the positive impact are hard to know now. The good news is that while we have been on our THPL journey others have been working on amazing innovations that we call can benefit from. So, when someone tells you that something is not possible you should thinking, that is only true if you don’t want it to be true. Once again we have others around us doing their own version of THPL and giving all they have for the good for all

Loving life when I get to eat an impossible burger