When on this journey a key part of what we do is to make choices that have a positive impact. And it is in the choices that we make that we can build a stronger community by reinforcing the decisions that others make and sharing them to build an increasing effect on doing better. A good example is the brands that we choose to support when they align with our principals, like taking care of the environment. For example, Marriott just announced that it was going to move from using single-use toiletries in its hotel properties saving about 500 million plastic bottles a year, or KitKat Japan who is replacing its plastic wrappers with paper. There are many more brands making “good for us” decisions and we can share them with each other so we can support companies making a positive impact. It is in this way that we can create a positive echo effect that will get us more progress, more quickly.

Loving life when I share good ideas with my community

Joe